About
Good causes deserve better intelligence.
Too many organisations spend months chasing funders who were never a fit, or sign partnerships without checking who they are working with. Wealth for Impact Advisory was set up to change that: to bring the rigour of professional prospect research and due diligence to organisations of every size, and to the markets where their work happens.
Founder
Celia Owusu, Founder
Philanthropic intelligence and prospect research
Celia Owusu is a philanthropic intelligence and prospect research specialist, and the founder of Wealth for Impact Advisory. She helps international NGOs, foundations and social-impact organisations find the right funders, understand how to reach them and decide where to focus first.
Alongside WFI, Celia is Prospect Research & Insight Manager at Christian Aid, where she leads prospect research, philanthropic intelligence and due diligence for fundraising teams around the world. Her work there includes research on some of the organisation's flagship strategic priorities, and she has introduced new approaches to how prospects are assessed, prioritised and vetted.
Her research spans Africa, Asia, the UK and wider international markets. As an independent consultant, she has worked on international projects with organisations including the Cherie Blair Foundation for Women and Start Network.
Earlier in her career, she supported major donor fundraising at King Edward VII's Hospital and carried out political and reputational research at the Labour Party, where she developed her judgement in sensitive, high-stakes research.
Celia uses AI-enabled research tools to work faster across markets, but every finding is checked by a person against a dated public source. AI speeds up the search; human judgement decides what is reliable.
She holds a BA (Hons) in Politics and International Relations from the University of Kent. In December 2026, she will speak at Fundraising Everywhere's Trusts and Major Donors Conference on "Rapid Research: A No-Nonsense System for Finding and Vetting Prospects."
Experience includes
Christian Aid · Cherie Blair Foundation for Women · Start Network · King Edward VII's Hospital
Experience gained in-house and as an independent consultant.
Expertise
Areas of expertise
- Major donor and HNWI research
- International trusts and foundations
- Network and relationship mapping
- Giving capacity and affinity assessment
- Funding landscape analysis
- Due diligence and reputational risk
- Corporate partnership research
- Pipeline strategy and prospect briefings
Principles
How we work
Evidence first
Every finding is sourced and dated.
Honest about gaps
If we can't verify it, we tell you.
Human-verified AI
AI tools speed up research; a person checks every result.
Discreet
Client work and donor information are handled confidentially.
Practical
Research always ends with a recommendation.
Speaking
Speaking and training
Available for conference sessions, masterclasses and training on prospect research, due diligence, philanthropic trends and evidence-led fundraising research.